Tractafric Motors, via its Moroccan subsidiary, ranked first among Daimler distributors in the MENA region. The training and internal communication aspects (Compliance guide, internal notes, displays, etc.) were particularly praised by the manufacturer.

It was during the annual conference of MENA distributors early February in Dubai that the prize was presented to the Tractafric Motors team. A recognition from a leading manufacturer which strengthens the group’s determination to aim for exemplary standards in terms of ethics and compliance!

This particularly complex project required 25 months of work, with more than 200 people mobilized at the peak of the project. The operation included the dismantling of the dragline, all the more complex as the machine was located in a mountainous area, then its transport, with a very complicated route from the dismantling area to the nearest ports, and finally the reassembly, upgrading and commissioning of the machine on its new operating site. Now in operation, the dragline continues to be monitored by Tractafric Equipment throughout the warranty period.
With this project, Tractafric Equipment is significantly strengthening its expertise in draglines, expertise that the group now intends to put at the service of an international clientele as part of a new dedicated offer.

For instance Tractafric Motors Cameroon organized a talk under the supervision of the occupational doctor, with the particularity this year of the poignant testimony of a patient. A sharing of experience which aroused strong emotion and helped to raise participants’ awareness of the importance of prevention.

As for Ivory Coast, management organized a conference in collaboration with the company’s women’s association to raise awareness of breast and cervical cancer followed by a screening session. The operation was organized in partnership with a doctor from the PNLC (National Cancer Control Program), the occupational physician, and a midwife who came to testify about her recovery from breast cancer and encourage regular screening for detect possible cancer at an early stage and treat it as best as possible. Message well received by the employees, who welcomed this initiative!

They will be relayed on social networks and in the group’s showrooms in Cameroon, Ivory Coast and Senegal.

A campaign to discover on the Tractafric Motors LinkedIn pages and to relay widely to help eradicate this scourge!

Built in 1966, renovated several times since, it is the work of the architect Jean Prouvé, renowned in particular for the facade of the CNIT in La Défense but also for his contribution to the universities of Niamey and Brazzaville.

A change of premises which is under the sign of CSR in more than one way. Thus, during the move, more than 10 tonnes of paper and 350 m3 of Common Industrial Waste were recycled and furniture donated to charitable associations. The tower itself is HQE certified. It benefits from the curtain wall technique, of which Jean Prouvé is one of the inventors, which promotes the thermal performance of the building, the use of latest generation LEDs and optimized management of water and waste. Finally, the move into the new premises was placed under the aegis of CSR with the implementation of selective sorting, an organization designed to reduce paper consumption and awareness of eco-friendly actions.

The operation was organized in partnership with La Fresque du climat, an association specializing in raising awareness of climate issues. Designed in a participatory and fun format, this half-day workshop allowed participants to confront their preconceived ideas with reality to emerge better informed about the ins and outs of climate change and their responsibility to respond to it. The purpose of the discussion was also to reflect on areas for improvement at the group level.

A pilot session very popular with participants, intended to be duplicated if other employees volunteer.

This partnership is a continuation of the exclusive representation contract signed in January with Massey Ferguson, leader in agricultural machinery, in eight countries: Cameroon, Central African Republic, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

Perfectly complementary to the Massey Ferguson tractor offering, of which it shares the premium positioning, the Nardi range of agricultural equipment will offer Tractafric Equipment customers targeted responses to multiple needs: soil preparation, sowing, maintenance and hoeing, treatment phytosanitary, fertilization and harvesting.

Manufactured by the manufacturer Chery, this utility range offers vehicles adapted to the needs of road professionals, particularly for the transport of goods and fruit and vegetables, with a large load capacity, solid performance, economical use and good interior comfort.

Sdama’s offering currently includes two models: the KARRY YOKI Q22B and the KARRY YOKI Q22D, with the second offering a unique long chassis on the market. The range is distributed via the Sdama distribution network in nine points of sale: Casablanca, Rabat, Marrakech, Agadir, Tangier, Meknes, El Jadida, Safi, Errachidia.

In Ivory Coast, the day was punctuated by exchanges between the women’s association and management as well as by various speeches. In Cameroon, the tractafricaines program was also busy, with debates on two important themes around health and digital technology, namely endometriosis and social networks, followed by a visit to an orphanage for donations and a lunch organized by management – meetings rich in color and emotion. The celebrations also included an inter-company women’s football championship. Not to mention Morocco, where women gathered for a day in their honor, with a coffee break followed by various activities and a gift giving – a moment much appreciated by all women!

Developed in partnership with the best manufacturers in their field (Terex MP and Powerscreen for crushing, Gmix, Carmix and Betonstar for concrete, Intrame for asphalt), the new range aims to offer construction and mining operators a complete and premium in the construction materials production sector.

Caterpillar distributor in Morocco and Central Africa, Tractafric Equipment intends with this new range to offer its traditional customers additional services with high added value, and to new customers equipment adapted to their needs.

Tractafric Equipment thus becomes the official and exclusive distributor of the Massey Ferguson range in Cameroon, Central Africa, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

The Massey Ferguson range, including agricultural tractors from 46 to 370 HP as well as combine harvesters, is very suitable for African markets with robust, reliable, premium machines but with very little electronics, and a competitive price positioning.

This project will build on an initial successful experience in Congo, where Tractafric Equipment has historically distributed the Massey Ferguson range since 1999, with an average market share of 50% over the last ten years.

Its objective: to make machine operators aware of the importance of wearing personal protective equipment (PPE) to prevent any risk of accident on a construction site.

Tractafric Equipment Morocco has chosen to go directly to its customers’ sites to present to machine operators and workers the dangers inherent in construction sites, the preventive measures to be adopted and the reactions to have in the event of an accident. The operation also includes the distribution of complete PPE kits: high-visibility vests, protective glasses, gloves and helmets.

The Tractafric teams have already carried out the operation on seven sites, where nearly 250 people have been sensitized. A dozen other visits to customer sites are already scheduled for late August-early September.

With this new offer, Tractafric Motors will meet the needs of a large clientele, especially fleet owners, companies in the public works sector and passenger transport specialists in particular.

The purpose of the audit was to assess the actions taken in the face of risks, compliance with requirements relating to products and services, communication with customers, operational control, performance evaluation and continuous improvement. As a result, all observations from last year have been lifted and no non-compliance has been raised.

A certification that provides the group’s stakeholders with the guarantee that its quality management system complies with their expectations and legal requirements.

The center will provide a complete service, from diagnosis to testing, with international standard equipment, including a 4,250 HP engine test bench unique in the region.

With a reconditioning capacity of one hundred components per year, the Casablanca CRC will meet the needs of construction and mining operators in Morocco but also potentially throughout the African continent.

The subsidiary now distributes on the Moroccan market MADEN, specialist in crushing and screening equipment, INTRAME, world leader in asphalt mixing plants, and GMIX, expert in concrete mixing plants and mixer trucks. Tractafric Equipment Morocco has also concluded an agreement with CARMIX, the world technological leader in all-terrain self-loading concrete mixers, which the groupe will distribute from January 1, 2022.

Complementary to CAT and SEM equipment, these new ranges will enable Tractafric Equipment Morocco to offer its customers in the construction sector a range of equipments unique on the market for its quality and comprehensiveness.

For this project, Tractafric Motors is working in partnership with a local sub-dealer.

Tractafric Motors and its partner are embarking on this new project with the desire to offer Gabonese customers the best quality of service in accordance with Ford standards. A wide choice of vehicles will be offered, from urban SUVs to the Ranger pick-up, as well as a full range of services including vehicle maintenance, repair and overhaul.

This new agreement with Ford is a continuation of a long history between Tractafric Motors and the manufacturer, partners for more than a decade, first in Côte d’Ivoire, followed by Cameroon, DRC, Ghana and Benin.

The official inauguration was held on January 23 under the high patronage of the President of the Republic, represented by his Minister of Public Works.

The complex will produce machines from the SEM range, which is Caterpillar’s second brand. It will supply Central African markets with equipment of international quality at a price adapted to the local market, with an initial production capacity of 250 machines per year.

This machine assembly unit is a first not only in Cameroon but in Central Africa.

Three brands are already distributed by Tractafric Motors Senegal: BMW and Mazda in the passenger vehicle segment and JAC in the industrial vehicle segment.

The launch of the activity is based on brand new infrastructures: the group currently has a showroom and a VP workshop on a very busy axis.

Wishing to establish its presence in Africa, Kalmar has chosen to entrust Tractafric Equipment with the exclusive distribution of its range in ten countries: Congo, DRC, Gabon, Chad, CAR, Ivory Coast, Mali, Niger, Burkina Faso and Libya.

Kalmar completes Tractafric Equipment’s product portfolio with a range of large lifters over 10 tons and reachstackers aimed at a wide customer base, and in particular supply chain players in ports, inland terminals and distribution centers.

With this new automotive service brand, the group will be able to address the maintenance and service market for cars of all brands.

It is in Cameroon that this brand new partnership will first be launched. The first center will open its doors in Douala, followed by a second in Yaoundé. A wide choice of quick services (tyres, braking, geometry, shock absorbers, engine, oil change, air conditioning) and Aftermarket consumables will be offered at competitive prices. This opening should meet the need of a large Cameroonian clientele for a simple and fast service at an affordable price.

A brand new showroom welcomes customers. The base also has a repair workshop fully equipped to manufacturer standards and exclusively dedicated to Mercedes-Benz trucks and buses. A parts store also enables customers to be quickly supplied with essential parts.

Optorg and its subsidiaries are present in around thirty countries, in Africa and in Europe, variously affected by the Covid-19 epidemic.

Wherever we can, our sales and services activities remain assured, under conditions that comply with the directives of the World Health Organization, to minimize the risks for our employees and customers.

Measures taken in this regard include:

• Systematization on all our sites of enhanced hygiene and cleaning measures;
• Intensive communication on barrier measures to make everyone aware of it;
• Employee information on the Covid-19 and the need to consult a doctor for anyone with symptoms;
• The establishment of a period of isolation for employees who have traveled in risk areas and the restriction of non-essential travel;
• The use of flexible working methods, in particular rotation and teleworking when possible.

This last point can lead to changes in the opening hours of our services. These operating hours are communicated by the subsidiaries on their websites.

In countries where we had to temporarily close our agencies, we provide phone and online support. Again, all the information can be found on the websites of our subsidiaries.

As the situation changes every day, we ensure daily monitoring and management to adapt our activity to the context in each country. We will continue to report regularly on new measures that may be adopted in response to the crisis. In the meantime, our teams remain available to answer any questions.

We would like to take advantage of this communication to thank our teams, customers, suppliers and other stakeholders for their support during this difficult period.

The complex, located in the industrial-port area of Kribi, in southern Cameroon, will produce machines from the SEM range, which is the second brand of Caterpillar.

The unit should be operational next spring, with the aim of initially producing 250 machines per year, which could be increased later according to market needs.

This machine assembly unit is a first not only in Cameroon but in Central Africa.