Coordinated Isuzu launch in Morocco: pickup, light-duty and medium-duty trucks

Tractafric Motors and Isuzu are carrying out a strategic, coordinated launch in Morocco of the new D-Max pickup and a new generation of light-duty and medium-duty trucks, which are equipped with engines that meet the country’s new emissions standards.

The multi-product launch follows the introduction of heavy-duty Isuzu trucks, which Tractafric Motors has distributed in Morocco since 2015. The initiative is backed by a national network of 13 Sales, Service and Spare Parts (3S) outlets.