A long history of distribution in Africa
Optorg has long been a recognized name in international trade, with nearly a century of experience in specialized distribution.
Optorg is created by a major French textile company to expand its business in Russia and Asia. The name “Optorg” means “wholesaler” in Russian.
Optorg grows in Asia, expanding operations in China, Indochina, Singapore, Malaysia and elsewhere. Optorg was one of the top five trading companies in Indochina in the 1940s.
Optorg moves into central Africa, acquiring a controlling interest in the trading company Société du Haut-Ogooué (S.H.O.), a dealer of industrial equipment, automobiles and hardware. S.H.O. owned the Tractafric brand, Caterpillar’s exclusive representative in central Africa since 1932.
Optorg moves into West Africa, acquiring a controlling interest in Établissements Ch. Peyrissac, an automotive, cycle and motorcycle distributor and industrial equipment & hardware importer.
Optorg strengthens its positions in Africa by incorporating local companies. Between 1965 and 1970, the revenue of its African subsidiaries grew 40%. Optorg pulls out of Asia due to the geopolitical upheaval in the region.
Optorg becomes a subsidiary of ONA, the top private industrial and financial company in Morocco. Under the impetus of its new shareholder, Optorg actively takes a proactive approach to development, organizing its activities around two centers of expertise: industrial equipment distribution (Tractafric Equipment) and automobile distribution (Tractafric Motors).
ONA merges with SNI, Morocco’s top private investment holding company.
The Equipment and Motors departments are spun off into subsidiaries. Parent company Optorg sets a dual objective of internal and external growth.
Base Tractafric / Caterpillar en construction à Bangui (RCA) en 1970
Tractafric/Caterpillar facilities under construction in Bangui, Central African Republic, 1970
Base Tractafric à Pointe-Noire (Congo)
Tractafric facility in Pointe-Noire, Congo
S.H.O. Gabon - Débardage avec un tracteur Caterpillar D6
S.H.O. Gabon - Hauling with a Caterpillar D6 tractor
S.H.O. Cameroun - Chantier routier équipé avec des engins Caterpillar
S.H.O. Cameroun - Road construction site with Caterpillar machinery
S.H.O. Congo - Atelier mécanique à Pointe Noire
S.H.O. Congo - Mechanical workshop in Pointe Noire
Peyrissac Sénégal - Garage automobile à Dakar
Peyrissac Sénégal - Automotive garage in Dakar
Peyrissac Côte d\'Ivoire - Magasin de cycles à Abidjan
Peyrissac Côte d'Ivoire – Cycle shop in Abidjan
Célébration des 80 ans de partenariat entre Tractafric Equipment et Caterpillar
Tractafric equipment and Caterpillar celebrating 80 years of partnership