BUSINESS LINES
Automobile distribution
Optorg offers transportation solutions for all types of professionals and the general public, via its subsidiaries.
- For transportation professionals: distribution of trucks and buses, paired with professional support (maintenance, training, etc.)
- For the general public and local companies: distribution of passenger vehicles (sedans, SUVs, etc.), paired with service on par with international standards (warranty, after-sales service, etc.)
- For major companies and NGOs: direct sales of all brands of vehicles, with customization options (ambulances, mining vehicles, etc.)
Heavy equipment
Optorg provides operators with a wide range of equipment solutions for their work sites, including specialized equipment (construction, mining and forestry), heavy trucks, generators and power plants. The Group offers comprehensive – from site assessments to financing advice and after-sales support – and customized – on-site support, tailor-made modifications to vehicles, etc. – service that is particularly well-suited to the needs of larger customers in sectors such as construction, mining and oil & gas.
TRActafric EQUIPEMENT
Caterpillar dealer in nine Central African countries and in Morocco, Tractafric Equipment supplies operators with specialized equipment (construction, mining and forestry), handling trucks and power generation solutions, providing each and every customer with comprehensive, customized solutions.
Solutions
- Sales (new and used): specialized equipment (construction, mining and forestry), handling trucks, engines, generators and power plants.
- Services: parts supply, repair and maintenance, fleet management, rental and training.
Brands
- Mining: Caterpillar, SEM and Powerscreen
- Construction : Caterpillar, SEM, Powerscreen, Terex MPS, Gmix, Carmix, Betonstar and Intrame
- Forestry: Caterpillar and SEM
- Agriculture: Caterpillar, SEM, Massey Ferguson and Nardi
- Energy: Caterpillar and FG Wilson
- Handling: Manitou and Kalmar
Locations
Tractafric Equipment operates in 10 countries, in Central Africa and Morocco, and also maintains representative offices in China and South Africa. The company is headquartered in Paris, France.
Note that in Katanga Province, DRC, the company is operated by Congo Equipment, a subisidiary of Batrac, a 50-50 joint venture with Barloworld.
“Caterpillar dealer in nine Central African countries and in Morocco, Tractafric Equipment supplies operators with specialized equipment.”
”With 45 sales outlets in 23 countries, the Tractafric Motors network offers a wide range of commercial and passenger vehicles in partnership with leading automakers.”
TRACTAFRIC MOTORS
With 45 sales outlets in 23 countries, the Tractafric Motors network offers a wide range of commercial (trucks, buses and vans) and passenger (sedans, pickup trucks and SUVs) vehicles in partnership with leading automakers. Tractafric has represented Mercedes-Benz for 25 years, alongside some 10 other international brands.
Solutions
Industrial vehicles:
- Sales: industrial vehicles (trucks, buses and vans), parts and accessories
- Services: maintenance, repair, vehicle customization with special equipment (tanks, cranes, logging beds, semi-trailers, ambulances, etc.) and training
Passenger vehicles:
- Sales: passenger vehicles (sedans, SUVs, pickup trucks and vans), parts and accessories
- Services: maintenance, repair and rental
Brands
- Industrial vehicles: Mercedes-Benz, Fuso, JAC, Isuzu and Hyundai
- Passenger vehicles: BMW, Ford, Hyundai, Mitsubishi, Mazda, Renault, Isuzu, JAC and Karry
- Buses: Evobus, MCV, Fuso and Hyundai
Locations
Tractafric operates 45 sales outlets in 23 countries in Central and West Africa, via an extensive network of wholly-owned subsidiaries and authorized independent distributors. The company is headquartered in Paris, France.
Autoredo
Autoredo is the Group subsidiary specialized in international direct sales of new vehicles, parts and accessories from a range of brands. The Group relies on its sales team and vehicle inventory in Antwerp and Dubai to meet the needs of its customers – primarily large accounts (multinationals, NGOs and mining operators) – worldwide.
Solutions
- Sales: new vehicles, parts and accessories from a range of brands
- Services: vehicle modification/customization (ambulances, mining vehicles, etc.)
Locations
Autoredo meets the needs of professionals worldwide from its offices and logistics platforms in Antwerp and Dubai.
”Autoredo is the Group subsidiary specialized in international direct sales of new vehicles, parts and accessories from a range of brands.”
Network
Optorg currently operates in nearly 25 African countries, in addition to its longstanding headquarters in France.
The Group also maintains sales offices in the Middle East (Dubai) and Asia (Shanghai).
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Network
Optorg currently operates in nearly 25 African countries, in addition to its longstanding headquarters in France.
The Group also maintains sales offices in the Middle East (Dubai) and Asia (Shanghai).
PARTNER MANUFACTURERS
Optorg works in partnership with the largest international manufacturers, serving as their representative in Africa, in line with their high standards. Equipment manufacturer Caterpillar and automaker Daimler are among the Group’s long-established partners.
Alongside its work with these manufacturers, Optorg establishes targeted partnerships with specialized players to enhance its portfolio and meet its customers’ needs to the fullest.
The Group has contributed to the African growth of Caterpillar, the world leader in heavy equipment, since 1932. Tractafric now represents Caterpillar in 10 countries, in Central Africa and Morocco.
Optorg has distributed Mercedes-Benz industrial vehicles in Africa for nearly 20 years. Daimler recently selected Optorg as its representative in Côte d’Ivoire and has shortlisted the Group to become its representative in Morocco.
INFRASTRUCTURE CONSTRUCTION
The equipment supplied by Tractafric Equipment since January 1, 2014, has provided customers with an annual construction capacity of
in comparison, the Gabon road network spanned 9,000 km in 2013, 1,000 km of which were paved.
* This calculation measures the production potential of the earth-moving equipment that Tractafric Equipment has supplied to its customers since January 1, 2014, based on estimated production of 3m3 / ML, at a rate of 8 hours of operation per day, 275 days per year. This figure assumes that the equipment is running at full capacity as part of optimal operation without downtime; this is in no way a prediction of actual use.
INFRASTRUCTURE CONSTRUCTION
The equipment supplied by Tractafric Equipment since January 1, 2014, has provided customers with an annual construction capacity of
in comparison, the French drinking water network represents 900,000 km of pipes.
* This calculation measures the production potential of the earth-moving equipment that Tractafric Equipment has supplied to its customers since January 1, 2014, at a rate of 8 hours of operation per day, 275 days per year. This figure assumes that the equipment is running at full capacity as part of optimal operation without downtime; this is in no way a prediction of actual use.
Power generation
The generators sold and installed by Tractafric Equipment since January 1, 2014, have provided customers with an annual power capacity of
equivalent to the annual energy use of nearly 380,000 households in France – nearly a third of Parisian homes – based on the average per-family consumption of 4,673 kWh / year calculated by the French Energy Regulation Commission.
* This calculation measures the power capacity of the generators that Tractafric Equipment has supplied to its customers since January 1, 2014, assuming 8,322 hours of operation per year, or 95% availability, with an 80% load rate ( S sold and installed in kVA* 0.8*365*24*0.95*0.8).
GOODS TRANSPORTATION
The vehicles supplied by Tractafric Motors since January 1, 2014, have provided customers with an annual transport capacity of
in comparison, France's annual fuel consumption is 50,000,000,000 liters.
* This calculation measures the potential transportation capacity of the tanker trucks that Tractafric Motors has sold to its customers since January 1, 2014, at a rate of 250,000 liters transported per month, 12 months per year. This figure assumes that the vehicles are running at full capacity as part of optimal operation without downtime; this is in no way a prediction of actual use.
GOODS TRANSPORTATION
The vehicles supplied by Tractafric Motors since January 1, 2014, have provided customers with an annual transport capacity of
3 times more than the volume of extracted rock during the tunneling under the Mont Blanc , the longest tunnel in Europe (1 million m³).
* This calculation measures the potential transportation capacity of the trucks that Tractafric Motors has sold to its customers since January 1, 2014, at a rate of 250,000 liters transported per month, 12 months per year. This figure assumes that the vehicles are running at full capacity as part of optimal operation without downtime; this is in no way a prediction of actual use.
PASSENGER TRANSPORATION
The buses supplied by Tractafric Motors since January 1, 2014, have provided customers with an annual transportation capacity of
in comparison, the Trans-Cameroon Railway transports 1.5 million passengers per year and the Trans-Gabon Railway transports 250,000 passengers.
* This calculation measures the transportation capacity of the buses sold by Tractafric Motors to customers since January 1, 2014, based on a rate of 70 passengers per day, 350 days per year. This figure assumes that the buses are running at full capacity as part of optimal operation without downtime; this is in no way a prediction of actual use.
TRAINING
Since January 1, 2014, Tractafric Equipment and Tractafric Motors’ vocational training initiatives have provided Group employees and customers with
equivalent to a year (220 days) of full-time training for 220 people.
